Portray of Chinese Culture and TV Production Techniques in Chinese Reality TV Show: A Case Study of “New Year 2020” on CCTV

Abstract

This study investigates the portrayal of Chinese culture in children's reality television, specifically analyzing seven episodes of the "New Year 2020" program aired on CCTV. Employing qualitative research methods, including textual analysis and comparative studies, the research examines how cultural values are communicated through innovative production techniques and format design. The analysis focuses on the first seven episodes, highlighting shifts in thematic elements, guest selection, and game design compared to other reality shows. The findings reveal that "New Year 2020" integrates traditional cultural aspects with modern entertainment formats, utilizing idioms, food games, and kung fu experiences to engage young audiences. This approach not only serves as a vehicle for cultural education but also reflects broader trends in the Chinese television landscape, where authenticity and relatability are increasingly prioritized over celebrity appearances. This study emphasizes the dual role of reality TV as both an educational tool and a medium for promoting cultural heritage and fostering national pride among children. Additionally, it discusses the implications of these findings for television producers and marketers in adapting content to meet evolving audience preferences while maintaining cultural integrity. By bridging theoretical concepts with practical applications, this research contributes to the discourse on media representation and its impact on societal values. Ultimately, it offers insights into the dynamics of cultural transmission in an increasingly globalized media environment, positioning reality television as a significant force in shaping contemporary Chinese identity and cultural engagement among younger generations.