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Accepted 2024-11-25
Published 2025-01-04
Abstract
Since the General Conference of the United Nations Educational, Scientific and Cultural Organization promulgated the Convention for the Safeguarding of the Intangible Cultural Heritage, Media agencies in many countries, including China, produced a large number of intangible cultural heritage documentaries. It needed in-depth research on the influence of the audience’s psychological factors from viewing Chinese Intangible Cultural Heritage Documentaries (CICHD) on their Chinese Excellent Traditional Cultural Identity (CETCI). Therefore, this study integrated the Revamped Version of Modified Gerbner’s General Model of Communication, the New Stimulus-Organism-Response Model and the Cultural Identity Model to propose a theoretical framework. Based on literature review, it was found that academia had made some important research achievements. The audience can have psychological factors including the satisfaction and flow from viewing CICHD and can have the cognition, affection, and behavior of CETCI from viewing CICHD. However, empirical research was insufficient in these research. Meantime, there was a crucial issue had not been resolved, namely, the influence of the audience’s psychological factors from viewing CICHD on their CETCI. Therefore, this study further proposed a conceptual framework based on the theoretical framework and related academic research to explore an effect model of the audience’s viewing CICHD to fill current research gap.
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Copyright (c) 2025 Yongqing Han (Author); Chang Peng Kee, Nurul Lina Binti Mohd Nor (Co-Authors)