Keywords
Perceived Usefulness
Service Quality
Trust
Satisfaction
How to Cite
Accepted 2024-11-20
Published 2025-01-04
Abstract
Central banks across major economies are actively engaging in research, pilot programs, and the implementation of central bank digital currencies (CBDCs). Despite these efforts, consumer interest in digital currencies such as ECNY (Digital Yuan) issued by the People’s Bank of China remains relatively low within the personal consumption market. To address this, the study examines key factors shaping residents’ willingness to adopt ECNY.The research introduces a conceptual framework incorporating Policy Driving, Service Quality, Trust, Satisfaction, Perceived Usefulness, and Use Intention as critical variables. By applying theories of planned behavior and technology acceptance, it delves into how these elements influence the intention to use ECNY. Findings indicate that all the identified factors, including Policy Driving, Service Quality, Trust, Satisfaction, and Perceived Usefulness, significantly impact users' willingness to adopt ECNY. Among these, Policy Driving emerged as the most influential determinant.
Additionally, the analysis highlights interrelations among Service Quality, Satisfaction, Trust, and Perceived Usefulness, demonstrating their interconnected roles in shaping user adoption behavior. These insights contribute substantial theoretical value by illuminating the dynamics underlying ECNY adoption, offering actionable strategies for enhancing its implementation. Furthermore, this study extends its relevance by providing practical recommendations for accelerating the adoption of CBDCs globally, underscoring their potential for advancing digital financial ecosystems worldwide.
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Copyright (c) 2025 JIAJIAN ZHOU (Author); Lei Zhang (Co-Authors); Lijun Yin (Author)