From “Sweet Wild Boy” to “Sharp Cigarette King”: A Brief Analysis of the Logic Behind the “Ding Zhen Ghostly Meme” Carnival
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Keywords

ghostly meme
risk society
communicative ritual
carnival theory

How to Cite

Li, K. (2025). From “Sweet Wild Boy” to “Sharp Cigarette King”: A Brief Analysis of the Logic Behind the “Ding Zhen Ghostly Meme” Carnival. International Theory and Practice in Humanities and Social Sciences, 2(2), 37–52. https://doi.org/10.70693/itphss.v2i2.229
Received 2024-12-03
Accepted 2024-12-06
Published 2025-02-16

Abstract

Bakhtin’s carnival theory highlights a folk-rooted “universal human spirit.” Postmodernist influences have diversified and deconstructed carnival in online spaces. Ding Zhen’s rise, driven by media promotion and commercialization, shaped three carnival spaces and four dimensions of thought, symbolizing satire and resistance. However, escalating negative energy risks collective bewilderment, fragmenting culture and spiraling carnival out of control.

https://doi.org/10.70693/itphss.v2i2.229
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Copyright (c) 2025 Kuan Li (Author)

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