Keywords
Tourism Experience
Shaolin Temple
How to Cite
Abstract
This study aims to enhance the tourism experience at Shaolin Temple through the application of value co-creation theory, which emphasizes interactive participation between tourists and destinations. Based on 2,910 online reviews collected from the Ctrip website from 2023 to 2024, the research employs ROST Content Mining tools for high-frequency word analysis, semantic network analysis, and sentiment analysis. Combined with value co-creation theory and a detailed examination of review content, the study explores the current state of tourist experiences at Shaolin Temple. Key issues identified include weakened scenic experiences, suboptimal elements and services, and insufficient depth in cultural experiences. In response, the study proposes practical pathways and strategies to optimize the tourism experience, such as establishing a diversified information interaction system, improving collaborative management mechanisms, and innovating cultural dissemination forms. Theoretically, the study enriches the applicability of value co-creation theory in cultural tourism, while practically providing actionable insights for enhancing tourist experiences and achieving sustainable development at Shaolin Temple and similar cultural heritage sites.
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Copyright (c) 2025 YUE MA, Azlan Ali, Yibing Yan (Author)