Construction of Host Competency Model in the Omnimedia Era: A Case Analysis Based on the 2023 CCTV Hosts Competition

Abstract

 In the omnimedia era, hosts face challenges in transitioning from traditional media to new media. How to maintain professional competence and demonstrate cross-platform communication abilities in a multimedia convergence context has become crucial. Based on a case analysis of the 2023 CCTV Hosts Competition, this paper explores the core competencies and qualities that hosts should possess in the new era, constructing a competency model for hosts in the omnimedia age. The research finds that hosts not only need traditional language expression and information delivery skills but also cross-platform adaptability, personalized expression, and technology application abilities. This paper provides a theoretical basis for broadcasting and hosting arts education and talent cultivation.