Keywords
Bandai Namco
brand
models
anime
How to Cite
Accepted 2024-10-16
Published 2024-11-06
Abstract
A retired Japanese veteran, while working at a factory owned by his brother-in-law, discovered the substantial market potential of toys made from recycled materials, prompting him to start a side business. This seemingly modest idea ultimately gave rise to the globally renowned brand—Bandai. What is Bandai, and what entertainment trends has it led? What insights can Bandai offer for the high-quality development of China's cultural industry? This paper focuses on analyzing Bandai's successes and failures in the toy, anime, and gaming sectors, providing valuable lessons for the growth and cultivation of brand culture.
References
.(2021). Japan's Bandai Namco's performance is outstanding. Toy Industry (12), 75. doi:CNKI:SUN:ZWWJ.0.2021-12-042.
Chen Yibo & Wu Kezhong (2021-11-08). Establishing an independent game studio. Can Bandai Namco create a world-class IP? .China Business News, B24.
Lin Ying. (2019). Gaming commerce, turning gamers into consumers. China Advertising (11), 98-100. doi:CNKI:SUN:GGGG.0.2019-11-030.
Zhao Wenhui. (2018). "History of the Japanese Game Industry, Giants of Game Software" (excerpt) Translation Practice Report (Master's thesis, Donghua University). https://kns.cnki.net/KCMS/detail/detail.aspx?dbname=CMFD201901&filename=1018839153.nh
Zhang Xuesong, Dai Yiting & Wang Yinan. (2011). Japan's "leading enterprises" launched a toy defense war. China Trial (05), 58-62. doi:CNKI:SUN:ZGTP.0.2011-05-028.
Wei Xiaomao (2011-03-09). "Gundam Warriors" set off a rights protection storm in China. China Intellectual Property News, 010.
.(2005).Bandai appeals to China to take measures against toy piracy. Toys World (01), 57. doi:CNKI:SUN:TOYZ.0.2005-01-021.
Ikehara Teruo.(2003). Bandai: "Bandai is not easy" to create dreams. Japan's largest toy manufacturer's unchanging entrepreneurial dream. Contemporary Students (07), 34-36. doi:CNKI:SUN:DAXS.0.2003-07-015.
Liu Binjie, Li Baoyi (eds.).(1992). Bandai donates children's clothing to disaster areas in China. Liu Binjie, Li Baoyi Editor (eds.) THE YEARBOOK OF YOUTH EXCHANGE BETWEEN CHINA AND IAPAN. Liaoning Education Press, 248.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Copyright (c) 2024 CONGRONG XIAO, ZIYUE SUN; ZIJUN LIANG